Bulk and Voice SMS services – follow these practicesto leverage the best out if this Marketing Monst

Maybe you are working with the Best Bulk SMS and Voice SMS company of Ahmedabad, but until and unless your SMS content is clear and concise, it won’t make much of an impact to your Business growth that you must have expected.

We already know how deeply this technology can help in your advertising and marketing campaigns and keep you a step ahead in your business. But we have seen many clients not getting their ‘ROIs’ getting improved because of some mal-practices they follow while sending the messages.

If you have availed the services of a Voice SMS Company recently and just started your SMS marketing, or you already have been using such services for a while now and are looking to improve, read along as we enlist some of the DOs and DONTs which needs to be kept in mind while sending messages.

Need more help in understanding this concept? Contact HSP, the Best Bulk SMS company in Ahmedabad.

DOanalyze your target customers and maintain separate lists. Your messages targeted for a certain age-group or Gender shouldn’t end up in the wrong customer’s inbox. If possible, always maintain a list which demarcates the customers into three broad categories: current, past and potential. This would surely help you to strategize.

DON’T spam your clients, never. Bombarding your clients with messages they don’t want to see can irritate them, can decrease your brand value and ultimately can lead to un-subscription from receiving the messages which nobody wants.

DO follow local mobile marketing guidelines and laws stringently. Familiarize yourself with fair usage guidelines (generally available on the authority’s website). If you are engaging a Third-Party Voice SMS Company or a Software to manage your SMS campaigns, make sure they comply to the laws too.

DON’T message customers at wrong hours of the day. To make the best impact, an analysis should be done to find the best time to send messages. It has been researched that sending messages over the weekends have higher conversion rates. Along with it, the right frequencies to send the messages should also be analyzed.

DO format your content to make it neat and concise before sending. Customers should always feel they are being provided a value while reading or listening to the messages, and not wasting their time. The messages should be to the point, clearly mentioning the idea/offer and the name of your company, and how and where to avail it without confusing the customers.

DON’T forget to embed an ‘Opt-Out’ or ‘Unsubscribe’ method in your messages, as there is no point in offering services/products to clients who are not interested. Plus, most of the authorities have made it a compulsion to include such keywords, so make sure you comply to it.

To conclude, as already suggested in the Header itself, Bulk and Voice SMS services are one Monster of a technology for Mobile Marketing, and if tamed and used in the right way, can boost your Brand Images and Sales to the zenith of success.

Still confused? Need the Best Bulk SMS company in Ahmedabad to provide you professional help to choose the right strategy for your mobile marketing campaign? Contact HSP, we are just a click away.